- Information We Collect: As a Hong Kong-based global retailer of women’s apparel (dresses, pants, shorts, short-sleeves, camisoles), we collect two types of information to enhance your shopping experience. Personal Identifiable Information (PII) includes details you provide voluntarily: name, email address, shipping/billing addresses, phone number, and payment information (e.g., credit card or PayPal details) when placing orders or creating accounts. This data is critical for fulfilling purchases—whether you’re buying a camisole for daily wear or a dress for a special occasion. Non-Personal Information is gathered automatically via cookies and analytics tools: browser type, IP address, device model, browsing history (e.g., which pants styles you viewed, time spent on short-sleeve product pages), and referral sources. This anonymous data helps us optimize website performance, tailor product recommendations (e.g., suggesting shorts to pair with a favorite top), and fix technical issues.
- Purpose of Data Use: We use your PII exclusively to deliver core services: processing and shipping your apparel orders (including sending delivery updates for items like dresses or pants), resolving inquiries (e.g., fit questions about camisoles), and ensuring accurate billing. We never use PII for unsolicited purposes without your consent. Non-personal data is used to improve our offerings—for example, analyzing which short-sleeve designs are popular to guide future collections, or optimizing mobile browsing for shoppers accessing our site on-the-go.
- Marketing Consent: We send promotional communications (e.g., new dress launches, exclusive discounts on pants or shorts) only if you explicitly opt in—this happens via a checked box during account creation or newsletter sign-up. All marketing emails include a clear “Unsubscribe” link; clicking it removes you from our list within 48 hours. You can also opt out by emailing [email protected] with your registered email address, and we’ll confirm your request promptly. We limit marketing to 1–2 emails per month to avoid inbox clutter.
- Third-Party Sharing: We never sell, rent, or trade your PII to third parties. Limited data is shared only with trusted partners who assist in order fulfillment, and they are contractually obligated to protect your information:
- Payment processors (e.g., PayPal, Stripe) receive payment amount and billing details to securely process transactions for your apparel purchases.
- Shipping carriers (e.g., DHL, Hong Kong Post) get your shipping address and phone number to deliver items like dresses or shorts on time.
- Support tools: Third-party email platforms used for customer service access only your conversation history and order number (not full payment data) to resolve issues.
- Data Security: We implement industry-standard measures to protect your data:
- SSL encryption: All data transmitted (e.g., payment details, address updates) is encrypted to prevent interception.
- Secure servers: PII is stored on protected servers with firewalls and anti-malware software, updated regularly to counter threats.
- Access controls: Only authorized staff (e.g., order processing, support teams) have limited access to PII, with mandatory privacy training.
In the event of a data breach, we’ll notify you via email within 72 hours (per global laws) and provide steps to secure your account.
- Cookie Policy: We use two types of cookies:
- Essential cookies: Required for core functions (e.g., remembering items in your cart, maintaining login) — disabling them breaks shopping functionality.
- Non-essential cookies: For analytics (tracking site traffic) and preferences (saving currency settings). You can disable these via browser settings without impacting order placement.
- Data Retention: We retain PII only as needed:
- Order data (purchase history, addresses) is stored for 3 years post-purchase to handle returns/exchanges for items like pants or dresses.
- Inactive account data (no logins/orders for 12 months) is deleted after a 30-day notification period.
You can request data deletion by emailing [email protected]—we’ll respond within 3 business days.
- User Rights & Contact: Under global privacy laws, you can request access to, correction of, or deletion of your PII. For questions (e.g., data access, security concerns), contact [email protected]. We respond within 2 business days (excluding Hong Kong holidays) to address your needs. This policy is updated periodically, with changes posted on our website and notified to registered users.
